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www.elesclothing.co.uk has found this to help our bricks and mortar women's clothing wholesale buyers !!!
www.elesclothing.co.uk has found this to help our bricks and mortar women's clothing wholesale buyers !!!
How start-ups can win the eyes and ears of the local media
If you’ve just started your own
business, you might be making the mistake of overestimating the scope of
publicity you wish to achieve.
Chances are, if you haven’t got a unique business idea that’s going to revolutionise the world, then you’re probably wasting valuable time dealing with national media outlets, especially when you can reap the rewards and credibility of local media instead.
Chances are, if you haven’t got a unique business idea that’s going to revolutionise the world, then you’re probably wasting valuable time dealing with national media outlets, especially when you can reap the rewards and credibility of local media instead.
Although it might seem like
you are downplaying opportunities when targeting your local area, what needs to
be remembered is you are only competing for coverage with other local
businesses which ultimately presents a far greater chance of your story
succeeding.
Another advantage to consider
is that many of the local media companies, such as newspapers, are actually
owned by larger national companies, so more often than not smaller local
stories are picked up by the bigger outlets if they attract enough local
attention.
The team at Pressat have
created a useful list of tips and ideas on how to gain local media coverage for
you start-up business:
1.
Build a relationship with journalists in your area
Building a friendly
relationship with the key/ influential journalists in your business sector and
local area is key to gaining publicity, whether it’s your local advertiser or
the monthly council magazine.
It’s also a good idea to
introduce yourself to the local journalists and offer your services such as
providing expert comment, interviews and quotes, all of which are excellent
ways of getting your name and businesses in front of the people who can make
things happen.
You
should aim to keep the journalists in your business sector updated with newsworthy
press releases, not only to keep them in the loop and show them you are eager,
but also to help remind them about your services. However, make sure the
content you send them is of a high standard otherwise you may find your email
being added to the spam list!
2.
Network with other business owners and media
Any kind of event in your
local area can provide you with the opportunity to meet other business owners
and have a good old chat. Quite often, many high profile media folk attend
these events, including local chambers of commerce. Network like a boss and get
yourself active in your area.
Try
to keep in contact with the people you meet at the events, exchange business
cards, and follow people on Twitter. Not only does this help build up
potential clients and contacts but also helps to build your reputation.
3.
Claim your social profiles and brand them
I often hear people saying
“Why do I need Twitter?” In short, my answer normally is…you don’t!
However, most businesses
could benefit from a social media presence, just on the off chance that someone
who doesn’t know you personally wants to get in contact.
So please remember, your
business does needs Twitter! It gives you the opportunity to create a business
profile and mark your ground giving you a means to follow journalists in your
area and interact/ show that what you do.
You will often come across
journalists tweeting for information, products, quotes and opinions for their
next big story – all potential stories for your business to capitalize on.
If you are not on Twitter,
Facebook, Linkedin or Google+ the first thing you should do after reading this
article is to claim your business profile on these influential social platforms.
4.
Get your business involved in fundraising events
Getting your business
involved with local charity and sponsor events not only helps towards a good
cause but can also be a great way to show your business is active and
passionate about helping others. Such events are almost always picked up by
local journalists.
There is nothing more
rewarding than contributing your time for a good cause, and it is also a great
way to meet people from your community and network.
5.
Build a list
Digging around for media
contacts 10 minutes before you send out a press release is going to cause all
sorts of problems, not to mention lead to a highly ineffective response.
Sending out such content is very important and should be planned, checked and
rechecked by multiple people to make sure nothing goes wrong. It’s never a good
feeling when you realise you didn’t BCC in all the media contacts, so don’t put
yourself in that position!
We think it’s vital to do
your homework before sending out a press release, so make sure you research
thoroughly and build a master list of all the key journalists and reporters in
your area. The list should include names, email addresses and contact numbers,
so when you are finally ready to send out your story, all the right people in
the right places are going to receive a copy at the right time.
Download this page in
Is social media important for my business?
Is social media important for my business?
Social
media is often misunderstood as something new, something complicated and
something only the techies really know about. In reality it’s one of the oldest
communication methods in use – it’s just that today we’re using new technology
to help us do it.
Social media is nothing more than a conversation – sometimes between people, but for businesses it’s between a brand and its customers (or potential customers).
Social media is nothing more than a conversation – sometimes between people, but for businesses it’s between a brand and its customers (or potential customers).
Facebook, Twitter, LinkedIn,
Liking, Following, Tweeting etc… are just the new buzz words and terminology
around how we ‘do’ social media through online means.
A traditional conversation is
a multi way dialogue and is only successful if everyone involved is engaged and
interested. Online conversation is no different.
Everyone knows a BOF (boring
old fart). He’s the guy no one really wants to talk to. He’s dull, not very
engaging, too strongly opinionated (or with no opinion at all) and tells the
same old stories to anyone who will listen.
Then there’s the guy who
always lights up a party. The one everyone wants to talk to – he’s got a lot to
say (but he’s not forceful), he can keep a conversation going (without just
talking at people) and you enjoy his company. He will listen to you and offer
you his experiences or advice.
Exactly the same applies to
social media – if you’re the kind of brand that can have natural and engaging
conversation, listens as well as talks, shares useful information and adds
value to the people you’re talking with, then social media definitely will be
important to you.
If you’re just the kind of
brand that wants to push out your latest news, share your deals and not engage
then you’ll quickly become an unsuccessful BOF and although social media could
be important to you, it probably won’t be.
Social media will only be
important to your business if you have the ability to leverage social media –
be unique, be different and take part in the conversation.
Don’t
waste your time
Here’s something we often
hear – “Social media is the best free marketing channel going, there are
thousands of people waiting to interact with your brand”. It sounds like a
great sales pitch – until you work out that it actually costs time and can
really suck you in.
Building followers, friends,
being re-tweeted, getting comments, increasing your reach – these are all great
measures of a social media campaign’s success, but please don’t miss the most
important one – return on investment.
If you’re going to spend your
time and money investing in social media then make sure you have a clear end
goal in mind.
Ultimately this should be
profit and if you feel your social media activity can help you generate a
return then it should absolutely be important to your business.
Where
social is heading
All of this is very much
common sense – but good guidance on what social media should mean now to
businesses.
Looking not too far into the
distant future it’s evident that social media is becoming a dominant media and
is starting to outstrip more traditional digital media such as search and email
for driving traffic. This trend is only going to continue:
-
Google
has for some time personalized its search results but since the launch of
Google+, Google’s own social network, it’s now personalizing users’ search results
based on what their friends have shared on Google+.
-
Pinterest,
one of the newer social networks, has been shown to consistently drive more
traffic than Twitter. As a trial we shared one image on Pinterest when we
launched our new website this month – it’s driven more traffic than any other
campaign we launched at the same time.
-
The
deep integration of Twitter into the iPhone allow users to share anything, from
anywhere at any time.
You may not feel that social media is not important to your business now,
but it almost certainly will be in the next 12 to 24 months. If businesses
don’t start truly harnessing the power of social media now they may find social
media is important to their business for all the wrong reasons – because their
competitors have got the advantage.
5 ways to maximize your business via social media in 2013
www.elesclothing.co.uk
and www.elesplusclothing.co.uk want
our discount cheap ladies clothing retailers to succeed please read this, your
customers need to see what you sell.
I hope this helps
5 ways to maximize your business via social media in 2013
Last year many companies
integrated social media strategies; they recognized the importance of
delivering valuable content on a regular basis, and this year will see even
more business owners replicate their actions.
Social
media integration in 2013 is no longer a choice for business owners but indeed
a necessity. Here are 5 ways to maximise your business through social media in
2013, to assist you in gaining a positive presence across all your social
networks.
Revisit your profiles and ensure they are complete and fully optimized.
Revisit your profiles and ensure they are complete and fully optimized.
This
may seem obvious, but trust me; so many people fail to do this. Does your
profile photo reflect you and your business? Are you smiling? Remember, it’s
important to be professional and personable! Your social media profile
is a prime piece of real estate, enabling you to promote yourself and your
business so ensure they are 100% complete. Showcase your skills and expertise;
don’t be afraid to promote yourself as this is the arena to do it in. Equally
important is to ensure you are utilizing the areas on your profiles to link
back to your website or blog, so make sure they are visible.
Become
an active member of relevant groups.
With
so many groups out there it’s important to review them before joining and make
sure you can add value to them. A few are riddled with spammers and
timewasters, so take your time and choose carefully. In my opinion LinkedIn has
become one of the major leaders in the quality of groups and its members. When
you have chosen, sit back and look at the information that is being offered and
the questions that are being asked. Ideally you need to be seen as the
authority within your chosen industry, the ‘go to’ person, and utilising the
groups is the perfect platform to achieve this. People will be asking for assistance
through questions and comments within groups on a daily basis and this
certainly gives you the opportunity to demonstrate your expertise and knowledge.
Create
your own branded YouTube channel
Many
business owners are now using video within their business with great effect;
however if you are not using video in your marketing mix then 2013 is
definitely the year to start, as you’ve been missing out on an extremely
powerful marketing tool. YouTube is the 2nd largest search engine
and it’s owned by Google, hence the fact that Google love you using video
within your social media networks.
Having
your own dedicated channel will enable you to demonstrate your knowledge and
expertise to followers in a much more personable way than ever before. Unlike
in previous decades, customers want to see the people behind the business, and
YouTube enables you to do this. If you’re really not happy being in front of
the camera, that’s fine, provide a voice over demonstrating the benefits your
products or services provide. Introduce other members of staff on video, or a
‘behind the scenes’ tour of your premises, customers will begin to feel
involved.
Keyword
research
It
is by no means a secret in today’s world that consumers are using social
networks to find businesses that provide a product or service that they
require. They are searching out recommendations for businesses products and
services too, through mutual friends, followers and members of social media
groups. Search engines love social media, and also the businesses that are
leveraging its power correctly through the use of keywords. However, this is
something that should not be rushed into or taken lightly. Take your time to
consider the correct use of keywords with your social media, and research the
popular keywords related to your business using the Google keyword tool in
detail to achieve the best results.
Measure
your success
This
is something that is generally overlooked with regard to social media marketing
campaigns, just because the many social networks are free, doesn’t mean that
there isn’t a cost of some sort attached i.e. your time and effort. Many people
are happy with whatever return they receive, but you should not rest easy at
that point, as your time is very valuable and as such you should strive to
achieve even more with your campaign. While in financial terms, ROI usually
relates to revenue and profits, it’s a different proposition when it comes to
social media. The gains from social networks may not always be measurable in
financial terms, they may help boost traffic on your business website, or
simply spread brand awareness. Success in business rarely amounts to anything
if you don’t know how to replicate that success. So to do that, you need to
know what you did right in the first place and simply replicate it.
Further
Information
Ian
Gibbins is author of ‘The New Guide to Social Media Profits’ and founder of Social Media Simplicity, an
online social media training course.
We trying to help our eBay wholesale clothing buying customers !!!
www.elesclothing.co.uk
has come across this information
to help our
eBay wholesale clothing buying customers !!!
The 5 unbreakable rules of free publicity
Good publicity can help to propel
your small business to another level. Sadly many small businesses don’t make
any effort to get any press coverage because they think it’s impossibly
difficult to do so.
However, it is really simple to get free publicity for your business. In fact, the reason that many businesses get it wrong is because they try to over-complicate things. Here are the five powerful and unbreakable rules you must follow when trying to get free publicity for your business:
However, it is really simple to get free publicity for your business. In fact, the reason that many businesses get it wrong is because they try to over-complicate things. Here are the five powerful and unbreakable rules you must follow when trying to get free publicity for your business:
1.
Know your target audience and deliver to it
Journalists are ultra focused
on their audience. If the people they are creating content for want to know
about a specific subject, that’s what they will write about.
If you turn up wanting to get
publicity about something else, they won’t be interested. You need to
understand exactly what your target audience is interested in, and ensure your
story suggestions fit within that. Get that right and it becomes a lot easier
to persuade journalists to run your stories.
2.
Be so different that you naturally catch the attention of journalists
Any business that enjoys a
certain degree of commercial success has differentiated itself from its
competitors. And it’s no different when you pursue free publicity. Your story
suggestions need to be packed with “standoutability” (a made up word that sums
it up perfectly).
Journalists get hundreds of
press releases and story suggestions every day… if yours are the same as all
the others; they’re going to go the same way (the bin).
3.
Position yourself as an expert
This is the single most
powerful idea in publicity. If journalists know you’re an expert in your field,
they’ll turn to you first, time and time again, for information and comment on
your industry. And that means your customers will know you’re an expert too.
4.
Give journalists what they want and need, when they want and need it
99% of press releases sent to
journalists go straight in the bin (these days they hit the delete key on their
computer keyboard, often without even opening and reading the email you sent
them). It’s because the people who write them don’t understand what journalists
want.
You have the opportunity to
be in the 1% who knows what journalists want and give it to them time and time
again. Journalists are just like your customers. If you don’t fill their needs
when they want them filled, they will go elsewhere.
5.
Generate creative and imaginative story ideas
Getting publicity is great
fun and can invigorate you and your team! And it doesn’t have to be difficult.
Yes you need to be creative and generate new ideas. There are several easy ways
to do this, including systems and strategies to help you generate new ideas
simply and easily. There are even some “cheats” that you can use if you’re not
hugely creative.
Thanks for your time,Eles Team
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