New Range...Have a look at: www.elesclothing.co.uk
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Perfect for Ebayers!!! www.elesclothing.co.uk
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Eles Clothing Supplier of ex-chainstore high street fashions
Thursday, 11 April 2013
Free Delivery Untill 10am tomorrow (12/4 Uk del only)...For Our Fabulous Customers!!
Wednesday, 10 April 2013
Latest news from www.elesclothing.co.uk
Go to:
http://www.youtube.com/watch?v=CF_m63B6bT4&feature=youtu.be
http://www.youtube.com/watch?v=CF_m63B6bT4&feature=youtu.be
Monday, 8 April 2013
Credibility and long term relationships – Two must-have ingredients of your sales strategy !!!
Credibility and long term relationships – Two must-have ingredients of your sales strategy
In
this article:
·
Demonstrate expertise in your market
·
Be honest
·
Be human
·
Take pride in your work
·
Address problems immediately
·
Customers are not friends
·
Provide a high level of customer service
·
Reward Loyalty
·
Relationships take time to build
·
Concentrate on customers that have already used
your business
Credibility and establishing
long term relationships are essential if you want success and longevity in your
business. Let’s start by talking about credibility. The Collins English
dictionary simply defines credibility as “the quality of being believed or
trusted”. If people don’t believe you or trust you, they won’t buy your
products. It is very difficult to have a business if your customers don’t
believe that you are credible. However, if you’re not sure how to establish
yourself as being credible, it can be a difficult task.
Here are some tips for
establishing your credibility:
1. Demonstrate expertise in your market
This is probably the best way
of showing your customers that you are credible. Show your in-depth knowledge
of the market. You could do this by telling your customers a couple of things
that they didn’t know. For example, some of the most successful people will
give away a couple of excellent strategies. If a person goes away and
implements these strategies with great success, they will want to come back.
When they come back, you offer them a product that they must purchase. Although
some experts don’t like giving away free information, this can be a highly
effective strategy for quickly establishing your credibility.
2. Be honest
This is more important today
than ever before. Information spreads rapidly through the internet and social
media. People who lie quickly come unstuck when they get found out. There are
many products on the internet that make ridiculous claims about the results you
will get. Although people may buy these products initially, the owner will
almost immediately lose credibility when people realise that their products do
not live up to the claims. When your credibility goes, it is extremely
difficult to get back.
3. Be human
People love buying things
from someone that they can relate to. In recent years many people have tried to
establish themselves as the “guru” in a market. The problem with this strategy
is that self-confessed “gurus” appear to be putting themselves on a pedestal,
and people don’t like to buy from someone who thinks they are better than
everyone else. It’s far better to be yourself and let others label you as an
expert.
4. Take pride in your work
Whether you are working with
clients, releasing products or both, always take pride in your work and put a
great deal of effort in. When people see that you really care about the content
that put out, they will have much more faith in you.
5. Address problems immediately
If you receive criticism,
address it immediately in a professional manner. This will help you in three
ways. Firstly, you will limit the future damage that could be done by not
responding to the criticism. Secondly, it will show people that you strongly
believe in what you do and what you teach. Thirdly, people will usually respect
you more when you are proactive in addressing criticism, rather than taking the
easy route and just ignoring it.
Tied in with credibility is
establishing long-term relationships with your customers. Every day, millions
of relationships between customers and businesses are broken. Relationships
with customers are very fragile; they can take months to form and be broken in
a second. That is why you have to take care of your customers to make sure you
form lasting relationships.
Here are some tips for
creating lasting relationships:
· Customers are not friends
They don’t naturally have any
loyalty to you. Remember, your customers can leave you for one of your
competitors at any time. Don’t take the relationship for granted, as customers
are rarely forgiving.
· Provide a high level of customer service
This is one of the easiest
ways to differentiate your business, but many businesses choose not to do it.
If your customers feel that they are well looked after, they are very likely to
buy from your business again. For example, if a regular customer complains
about the food in a restaurant, the restaurant could let the customer have a
meal for free. It is a small gesture, but could make the customer a customer
for life. The cost of one meal will quickly be recovered if the customer keeps
coming back. Most importantly, the costs of having a high level of customer
service are usually minimal.
· Reward Loyalty
If possible, create a loyalty
scheme for your current customers. You could do this very simply by giving
repeat customers a discount on their purchases. This gives them an incentive to
keep buying from your business.
· Relationships take time to build
Some things can never be
rushed. Building long term relationships with customers is one of these. A
customer won’t have faith and trust in you until you have proven that you
deserve it. Someone who consistently receives a high level of service will
really start to value your business.
· Concentrate on customers that have already used your business
Some recent research has
shown that it is seven times more expensive to acquire new customers than to
sell to your existing ones. Most businesses sell products that people need on a
regular basis. By keeping in touch with your existing customers and offering
them exclusive offers and discounts, you are proactively encouraging them to
purchase from you again. Just remember that it is a fine balance, don’t contact
your current customers too often, or they will feel hassled. Many online
businesses keep in touch with their customers through email databases.
A number of factors make or
break long-term relationships. It really comes down to going the extra mile for
your customer. Remember that successful long term relationships are formed over
a long period of time, and it is several factors that will prove pivotal. Once
a customer is happy that you consistently deliver an excellent service, a
solid, long term relationship will begin to form. Credibility is essential
because it makes you believable and trustworthy. It’s near impossible to create
a long term relationship without trust or believability. Credibility and
building long term relationships should be at the core of a strong sales
strategy.
www.elesclothing.co.uk has found this article I hope it helps you !!!
www.elesclothing.co.uk has found this article I hope it helps you
Work Life Balance
How to work smarter not harder
by Clare Loewenthal
Even the most talented and committed business owners only have a limited number of hours in the day to devote to their business. The key is not to work longer or harder, but to ensure our time at work is productive, profitable and, dare I say it, even enjoyable!
Play to your strengths
To maximise your effectiveness, you need to understand your personal strengths and weaknesses. Where can you add the most value to the business? If you are great with people, don’t hide away at the office. Get out in the community, network, and watch the sales roll in. If your business is built around your particular talents and skills, focus on those and delegate the work that can easily be done by others.
Many business owners think they have to do it all; a belief sure to lead to frustration and burnout in the long-run. Granted, if you are a sole operator or run a home based business, you don’t have the support available to larger organisations. But outsourcing fiddly time-consuming jobs frees you up to concentrate on what you do best and probably this is what you enjoy the most as well. Hiring a virtual assistant can be a cost effective way to delegate work and free up your time.
Of course, sometimes we all have to tackle jobs we dislike. If you are avoiding sometimes because of a nagging lack of confidence, get some vocational or managerial training. This doesn’t need to be expensive; look at what’s on offer at local community colleges
If you’re procrastinating just because it’s a job you dislike, break it down into manageable steps and commit to spending a set amount of time every day working through the steps, until the job is completed. Make this the first job of the morning so it doesn’t hang over you, and you just may find that once you start, you give it even more time than was allocated.
The Pareto principle
There may be tasks or even processes within the business that are simply not worth doing. The Pareto Principle states that 80 percent of your efforts achieve 20 percent of the results, while 20 percent of your efforts achieve 80 percent of the results. Identify the 20 percent of your products that bring in 80 percent of your income and the 20 percent of your marketing efforts that bring in 80 percent of your customers. Then look at the other 80 per cent of your activity and analyse whether some of it should be discarded. Spending a few minutes each day identifying the magic 20 percent can have an enormous impact on productivity.
Create your ideal daily schedule
One of the great things about being the boss is you aren’t locked into someone else's nine-to-five schedule. If you’re a night owl, write that important proposal when the house is quiet and the phone isn’t constantly ringing. If you work well in the mornings, set the alarm and get a clear run at that report that requires a high level of concentration.
Break up your work day
If you are working in a large office, there are constant interruptions and distractions. If we work by ourselves, it is easy to spend many hours doing the same thing. This may look like a smart way to work, but ultimately leads to us becoming stale and less productive.
It’s important to schedule time for breaks, even if it’s a walk to the post office or a phone call to a colleague or potential client. Networking events are not only enjoyable; they prevent social isolation, and increase creativity and energy levels. They can also provide valuable business education and generate new business in a relaxed environment.
So remember, there is no rule that says owning a business has to be all work and no play. Work smarter and enjoy it more!
Work Life Balance
How to work smarter not harder
by Clare Loewenthal
Even the most talented and committed business owners only have a limited number of hours in the day to devote to their business. The key is not to work longer or harder, but to ensure our time at work is productive, profitable and, dare I say it, even enjoyable!
Play to your strengths
To maximise your effectiveness, you need to understand your personal strengths and weaknesses. Where can you add the most value to the business? If you are great with people, don’t hide away at the office. Get out in the community, network, and watch the sales roll in. If your business is built around your particular talents and skills, focus on those and delegate the work that can easily be done by others.
Many business owners think they have to do it all; a belief sure to lead to frustration and burnout in the long-run. Granted, if you are a sole operator or run a home based business, you don’t have the support available to larger organisations. But outsourcing fiddly time-consuming jobs frees you up to concentrate on what you do best and probably this is what you enjoy the most as well. Hiring a virtual assistant can be a cost effective way to delegate work and free up your time.
Of course, sometimes we all have to tackle jobs we dislike. If you are avoiding sometimes because of a nagging lack of confidence, get some vocational or managerial training. This doesn’t need to be expensive; look at what’s on offer at local community colleges
If you’re procrastinating just because it’s a job you dislike, break it down into manageable steps and commit to spending a set amount of time every day working through the steps, until the job is completed. Make this the first job of the morning so it doesn’t hang over you, and you just may find that once you start, you give it even more time than was allocated.
The Pareto principle
There may be tasks or even processes within the business that are simply not worth doing. The Pareto Principle states that 80 percent of your efforts achieve 20 percent of the results, while 20 percent of your efforts achieve 80 percent of the results. Identify the 20 percent of your products that bring in 80 percent of your income and the 20 percent of your marketing efforts that bring in 80 percent of your customers. Then look at the other 80 per cent of your activity and analyse whether some of it should be discarded. Spending a few minutes each day identifying the magic 20 percent can have an enormous impact on productivity.
Create your ideal daily schedule
One of the great things about being the boss is you aren’t locked into someone else's nine-to-five schedule. If you’re a night owl, write that important proposal when the house is quiet and the phone isn’t constantly ringing. If you work well in the mornings, set the alarm and get a clear run at that report that requires a high level of concentration.
Break up your work day
If you are working in a large office, there are constant interruptions and distractions. If we work by ourselves, it is easy to spend many hours doing the same thing. This may look like a smart way to work, but ultimately leads to us becoming stale and less productive.
It’s important to schedule time for breaks, even if it’s a walk to the post office or a phone call to a colleague or potential client. Networking events are not only enjoyable; they prevent social isolation, and increase creativity and energy levels. They can also provide valuable business education and generate new business in a relaxed environment.
So remember, there is no rule that says owning a business has to be all work and no play. Work smarter and enjoy it more!
Friday, 5 April 2013
Amazing New Wholesale Styles...In Today Also New Outsize Garments!!
Fantastic New Range Just arrived...Have a look at: www.elesclothing.co.uk
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Perfect for Ebayers!!! www.elesclothing.co.uk
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Wednesday, 3 April 2013
Grab Your Wholesale Versatile Clothing Today @ www.elesclothing.co.uk
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Perfect for Ebayers!!! www.elesclothing.co.uk
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Tuesday, 2 April 2013
Wholesale New Lines Added Today....Perfect for your Shops and Ebayers!!!
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Perfect for Ebayers!!! www.elesclothing.co.uk
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